

What makes us different?
1) We understand the big picture and connect the dots
How often do you see breakdowns in the various strategic activities within a company?
Even within the same function, there is often a misalignment between global, regional and local stakeholders.
Example: The global marketing team conducts a market research report which regional or local teams do not find very actionable. Or that same report is only helpful for the marketing function, but adds no value to the commercial and innovation teams. So they end up producing their own reports that don't gel with view of the marketing team.
Innovation Connected acts as a conductor of an orchestra to ensure that all the 'players in the band plays the right tune'. We understand the output from one strategic activity is the input for another one and so we ensure all the links are connected.

2) Hands on experience driving insights, strategy and innovation in global organisations
Many strategy and innovation consultants have never worked in large matrixed organisations where it takes time to build consensus and alignment to move ideas forward. Some are from the start up world where there are little or no constraints to innovation, some come from traditional management consulting backgrounds where the focus is on operational efficiency, and others are from technology consulting where they typically focus on technology before putting the needs of humans first.