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Capturing Value
This stage is all about pricing and your revenue model. If you know the value you create for your customers, how much of that value should you try to keep for yourself?
In this stage we start by quantifying the value that we create for our customers from our offerings, comparing our impact vs competitors, understanding their pricing, and finally deciding the the What and How of pricing. What price do we set and How do we capture that value through our revenue model.
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