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Our Experts

AJ BOELENS, MBA
Managing Director
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AJ is a highly experienced corporate innovator, consultant and facilitator. 

His experience includes Heading Strategy and Insights at The Economist, Innovation and Marketing Consulting at BASF and Learning and Development at Siemens Healthcare

He is fiercely passionate about leading clients towards customer-centricity yet is acutely aware of how difficult this is in large, matrixed, traditional companies based on his extensive experience in the corporate world. AJ has worked with clients across various industries (financial services, media, healthcare, chemicals, automotive, education) and throughout Asia and Europe to build strategy and capabilities that drive customer-centric, design lead and agile innovation.

AJ is also a Senior Career Fellow for MBA students at Nanyang Business School as well as a mentor for MBA consulting projects with corporate clients.