

Our Experts
AJ BOELENS, MBA
Managing Director
AJ is a seasoned expert in Customer-centric strategy, marketing and innovation. He brings his expertise to clients via Executive Education programs where he is a faculty with top tier business schools, and through Advisory services with leadership teams in both B2B and B2C companies. (see clients and affiliations on home page).
​
Key methodologies AJ is an expert in:
-
Blue Ocean Strategy
-
Business Model Innovation
-
Design Thinking
His past experience includes Heading Strategy and Insights at The Economist, Innovation and Marketing Consulting at BASF and Learning and Development at Siemens Healthcare.
​
AJ is also an Adjunct Faculty at Nanyang Business School MBA/EMBA program, a top 50 ranked Global MBA program. where he teaches Management Consulting.
