AJ is a seasoned expert in Customer-centric strategy, marketing and innovation.  He brings his expertise to clients via Executive Education programs where he is a faculty with top tier business schools, and through Advisory services with leadership teams in both B2B and B2C companies.  (see clients and affiliations on home page).  

​

Key methodologies AJ is an expert in:

• Blue Ocean Strategy

• Business Model Innovation

• Design Thinking

 

His past experience includes Heading Strategy and Insights at The Economist, Innovation and Marketing Consulting at BASF and Learning and Development at Siemens Healthcare. 

​

AJ is also an Adjunct Faculty at Nanyang Business School MBA/EMBA program, a top 50 ranked Global MBA program. where he teaches Management Consulting.