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Our Experts

AJ BOELENS, MBA
Managing Director

AJ is a seasoned expert in Customer-centric strategy, marketing and innovation.  He brings his expertise to clients via Executive Education programs where he is a faculty with top tier business schools, and through Advisory services with leadership teams in both B2B and B2C companies.  (see clients and affiliations on home page).  

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Key methodologies AJ is an expert in:

  • Blue Ocean Strategy

  • Business Model Innovation

  • Design Thinking

 

His past experience includes Heading Strategy and Insights at The Economist, Innovation and Marketing Consulting at BASF and Learning and Development at Siemens Healthcare

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AJ is also an Adjunct Faculty at Nanyang Business School MBA/EMBA program, a top 50 ranked Global MBA program. where he teaches Management Consulting.

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