

Our Experts
AJ BOELENS, MBA
Managing Director
AJ is a seasoned expert in Customer-centric strategy, marketing and innovation. He brings his expertise to clients via Executive Education programs where he is a faculty with top tier business schools, and through Advisory services with leadership teams in both B2B and B2C companies. (see clients and affiliations on home page).
Key methodologies AJ is an expert in:
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Blue Ocean Strategy
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Business Model Innovation
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Design Thinking
His past experience includes Heading Strategy and Insights at The Economist, Innovation and Marketing Consulting at BASF and Learning and Development at Siemens Healthcare.
AJ is also an Adjunct Faculty at Nanyang Business School MBA/EMBA program, a top 50 ranked Global MBA program. where he teaches Management Consulting.
