Understanding Value

Customer Journey mapping

If you have completed a segmentation of your customer base, the next step is to understand your customer’s journey.  By breaking up their journey by ‘jobs to be done’ you can identify both the functional and emotional needs of your customers, see how well you and your competitors deliver against those needs, and ultimately optimise the customer experience.  

Example: Customer Journey for a medical clinic

Training

Workshop

Consulting

Want to learn more?

Follow Us on LinkedIn

  • LinkedIn - White Circle

© 2019 by Innovation Connected